One of the greatest limitations in ecommerce is the difficulty of representing a physical, three-dimensional product in a virtual, two-dimensional environment. AR can help bridge the gap between shopping at a physical location and shopping online by making it easier to represent merchandise and giving the consumer a better understanding of the product, they’re purchasing.
- AR is inherently interactive, making it easy for customer engagement
- It expands the reach to new customers
- With AR, you can give customers a lot more information about a product, which reduces the chances of product returns